Dell Supply Chain Analysis - 969 Words

lysDell Supply Chain Analysis Group 11: Mentor: Heidi C. Dreyer Sep-09-2012 Outlines †¢ What’s direct model? †¢ Dell’s position in PC market; – Dell’s competitive strategies; – Implied demand uncertainty analysis; †¢ Dell’s supply chain capabilities; – Facilities; – Inventories; – Transportations; – Information; – Sourcing; – Pricing; – Responsive supply chain; †¢ Strategic fit; †¢ Limitations; †¢ Challenge and proposals for emerging markets; What’s Direct Model? Several supply chain models in push/pull view Make to stock(HC, Lenovo) Build-to order (Direct Model) Push production Pull production Dell’s Position in PC market Service level: high customization, etc Competitive Strategy: Dell chooses the customers who†¦show more content†¦The responsiveness spectrum Somewhat Somewhat efficient responsive Dell: Highly responsive Highly efficient Why it works well 1.Facilities 2.Inventory Service level: high customization, etc 3.Transportation Variety: high variety 4.Information Quality: Reasonable quality 5.Sourcing Price: Reasonable price Lead time: approximately one week 6.Pricing 7.Customer service Strategic Fit Why it works well High implied Uncertainty VS. Responsive SC Strategic Fit--Intercompany Interfunctional Scope †¢ †¢ †¢ Dell SC considered different functions inside the company; Dell SC considered different stages; The intercompany interfunctional scope could obtain the maximize profitability. Suppliers Dell Customer Intercompany Interfunctional Scope Competitive Strategy high [variety, customization, service level], reasonable [price, quality, lead time]. Supply Chain Strategy Build facilities next to Dell plant floor; Managing manufacturing per Dell MRP forecast; Ensuring freights were last loaded in order to be unloaded first. Build to order; Lowest inventory; No distributors and retailers; Shipping to customer home, etc. Online sales; Sharing MRP forecast, order flow, Inventory with suppliers, etc Direct contacting with customer Ordering computers on line; Customizing the computers. Information Strategy MS Strategy FA strategy Tight cash flow Limitations of DirectShow MoreRelatedEssay on Senior Project Manager1081 Words   |  5 Pages| U02A1 Dell Supply Chain | James DeHaven | BUS3022 Fundamentals of Supply ChainCapella University | Why has Dell’s Direct Supply Chain been so Successful? 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Dell could test the market by opening some of their own retail stores and do an analysis to see if it would be profitable in conjunction with if a computer can be made to order in a retail location in order as to not get away from what they are known for. Dell’s success also because of the way they manage their supply chain as stated in (Mangan, Lalwani, Butcher, Javadpour, 2011) Dell supply chain is full visibility along the chain with sales and