Selling and sales management Essay Example

Selling and sales management Essay Select one company in your country or region that has a sales force. The company and/or the sales force can be real or a composite of several situations that you have heard or read about, or experienced. Apply principles that you have learnt In this subject to that companys sales function to Judge Its effectiveness about: How well It fits into marketing and other parts of an organization; Intelligence gathering Is Included within this function. How well It knows how consumers and organizations behave when buying goods and services. How well it knows and develops skills for two sales techniques such personal lulling, key account management, relationship selling, direct marketing and Internet and IT applications in selling and sales management; negotiation could be one of those techniques. The purpose of this paper Is to outline the selling and sales management that occurs at Rendition Trinidad. The paper first explains the difference between selling and sales management. It then looks at how the sales department fits Into the organization by Integrating with other departments such as the marketing department. It further Identifies how well the salespeople can establish consumer and organizational eying behaviors and the strategies the sales manager in collaboration with other use when attempting to make a sale. The paper will also go on by explaining how the firm manages its consumer and organizations buying behaviors and also strategies ND techniques the firm uses when engaging in selling and sales management. Who is Rendition? Rendition Pest Control is part of Rendition Initial ? one of the worlds largest providers of business services. Formed over 80 years ago in the I-J and more than 43 years ago here in Trinidad, the company has grown to become Trinidad longest-established, best known and most trusted pest control service provider (about Rendition). . 2 Company Background The company caters for residential and commercial customers by providing optimum pest protection nationwide. The orientation of the firm is an outside-in process, which is the emphasis on what the customer needs. Therefore the firm is considered being marketing oriented. Marketing orientation holds that achieving organization depends on identifying the needs and wants of customers and providing products and services t o satisfy them (BIB, Topic 1: Foundations of selling and sales management 2014). We will write a custom essay sample on Selling and sales management specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Selling and sales management specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Selling and sales management specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Rendition sales department fits well integrated with the organizations other departments such as marketing, finance and human resource department as seen in Appendix 1 . The sales manager communicate well with other managers for example, he its sales manager works with the companys head accountant when dealing with sales forecasting and budging; the marketing manager to ensure that sales and marketing activities are integrated and also the human resource manager so that he or she would be aware of modern development for his or her sales force personnel. They also keep a close relationship with the firms technicians who deliver, install and Rendition sales force contributes to the market intelligence gathering. By collecting and analyzing data about the markets in which they are situated, companies gain liable insight into how to grow their business (Palermo 2013). The companys sales people are out daily meeting and building relationships with customers, therefore, the company sees its sales people as being a primary source of competitive information. Therefore a written report with suggestions is mandatory to be handed in to the sales manager who then forwards it to the respective managers of other departments. The sales people for example can find out what new products are introduced by competitors and what promotions and discount they currently have or may have. This information when forwarded to the marketing department, in accordance to an email sent by the lecturer, can assist the company in implementing the right strategy that will compete with its competitors in a timely manner. At Rendition Trinidad, because there are a number of important differences in emphasis between consumer and organization buying that has important implications for the marketing of goods and services, the sales department at the company is broken into two sections, residential and commercial as seen in Appendix 1 . These sub-divisions of the sales department comprise of specialized sales people who targets and study these buyers behaviors. When studying the companys BBC (business to consumer) buyers, the salespeople focuses on firstly who makes the buying decision. The company trains it salesperson to indemnify the decider, the individual with the power and/or financial authority to make the ultimate choice regarding which product to buy Cobber Lancaster 2012). They believe that the decider is the only person that is importance of closing the sale. They also know how important it is to explain to the consumer the need of the product. As for pest control and other services by the firm such as fly control and bird intro, the salesperson make clear the dangers associated with the problem and also give samples and a free trial period. In terms of information gathering, this is when both managers of the sales and marketing department come together. Rendition made the information of its products so pronounced that the company is the most recognized when dealing with pest control in the country. The information of the products can be found in magazines, newspaper and the internet. This helps the company when it comes to consumers evaluating alternatives that Rendition can be a first choice. 3. The Organization Buyer Organization buying is the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers (Webster Wind n. D). Firstly the firm knows how these organizational buyers behave by training its salesperson. This is a type of collaboration between the sales and human resource department. The salespeople at Rendition focuses on the decision making unit (DAM) because they are aware that in organizations the purchasing officer alone may not be the only person hat influences or actually have the finally say or authority in the ultimate decision. Therefore the task of the salespeople at the firm is to identify the key members in the decision making in order to convince them the worth of the product. The BIB has fewer buyers but these buyers are of great worth therefore the salespeople at the company make it compulsory to generate a close long-term relationship with these buyers. Also because the BIB buyer can be more complex and risky the salespeople are more advance in the commercial section of the department and it is considered a promotion from the residential section. To be effective, sales activities need to take place within the context of an overall strategic marketing plan. Only then can we ensure that our sales efforts complement, rather than compete with, other marketing activities Cobber Lancaster 2012). At Rendition the firm uses a STOW Analysis to develop its sales and marketing strategies. The companys STOW analysis is illustrated in Appendix 2. In order to determine the STOW Analysis for Rendition, the sales and marketing managers work with other departmental managers and brainstorm what are the strengths, weaknesses, opportunities and threats of the organization. The information provided assists the sales managers in determining the most effective sales and marketing strategies in conjunction with the marketing manager. Some of the strategies that the company is currently working on are Enhancing promotions on strong, well established products, as well as new products. Developing infrastructures to market to Tobago and opening an emergency hotlist. The sales manager also works along with the finance manager or head accountant to help in budgeting these strategies. One of the most recent projects of the company ad to enhance marketing and sales was its Pasturage. The Pasturage which was titled Biting back at bugs to raise pest awareness is to offer consumers a unique dining experience of sweet and savory edible insects. The companys website stated that, The aim of Renditions Pasturage is to raise your awareness of common pest problems and demonstrate our commitment to professional pest control and innovation, helping us to stay one step ahead of the natural evolution of pests. A team of experts will be available to offer valuable advice and top tips on how to avoid pest infestation in your home or at work and answer any of your pest related concerns. This was a well thought out strategy that all managers came together to execute. Rendition salespeople undergo intense training to execute sales techniques. They learn how and who to target. This targeting strategy is done by using techniques direct marketing and the use of the internet. 5. 1 Direct Marketing Direct marketing the distribution of products, information and promotional benefits to target customers through interactive communication in a way which allows response to be measured Cobber Lancaster 2012). The companys sales department does this by direct mail; inserts, which are leaflets in magazines and newspapers and door to door leafleting. The firm knows how to manage its direct marking by launching a direct marketing campaign. There are five steps in a direct marketing guide. Firstly by indemnifying and understanding the target audience. Rendition sales manager and team do this by segmenting geographically areas that are most likely prone to pest infestation and the number of people being affected. Secondly, the team sets campaign objectives. One objective they recently used was immunization by creating awareness such as it Pasturage as mention before. The third step is creative decisions. Rendition produces a creative brief which is submitted to the Agency that will design their leaflets for guidance on the companys objectives in terms of capturing the right audience. It will entail what are the benefits of their products and messages need to be communicated in order to capture the prospective customers attention. The forth step is the media decision such as direct mail method the company uses and the final step is campaign execution of the action plan and evaluating the objectives. 5. 2 The Internet and I. T. Applications The second technique used by the sales department is the use of the internet. Online marketing is the fastest-growing part of direct marketing and direct marketing is the fastest growing form of marketing (Armstrong Kettle 2011). The salespeople develop skills for this type of method by outsourced special trainers in this type of field. This has a large impact on the sales force because it frees up salespeople from their desk which allows them to be on the road more meeting customers because of smart phones that are given to them by the company. The many website also allows potential and existing residential and commercial customers to produce their own quotations and visit the weapon Contact us seen in Appendix 3, to initiate a contact by Renditions personnel. This was developed for the customers convenience as well as ensuring of feedback on a timely basis. Salespeople at Rendition use social networks also to interact with customer and seek new ones. The company has its own faceable page www. faceable. Com/ reinterpretations where salespeople interact with potential and existing customers who they can try to close a sale with for example explaining to them about new and existing products. The page is also used as a tool to provide pertinent guidance to the public on Pest Hot Topics. This research paper concludes that Rendition Trinidad sales department is well integrated with the other departments of the company and all managers work together in efforts to meet objectives. It also shows that the company has a well trained sales force that understands consumers and organizations behavior when buying and the strategies the firm sales manager uses and techniques are well executed by its salespeople when meeting new, existing and potential customers. Although the company is seemed to be doing very well in Trinidad, it should take a few recommendations into consideration. Firstly, when the salespeople go out into the field meeting customers and obtaining market intelligence, this information can also be forwarded to the Research and Development (RD) department. When communicating with customers, salespeople can also find out what products or doing well and which should be discontinued. This department however is not situated in Trinidad but in the companys home country which is in England therefore the sales manager should report in information gathered to the general manager who should then forward it overseas to the home branch and into the respectful department. Secondly the company can use a next type of media as a sales technique, for instance telemarketing. Telemarketing is one of the best and the most efficient marketing tools for any business organization. If you are not using this, you are leaving a lot of money on the table Monsoons 2013). Therefore the company can obtain a toll free number which allow everyone to contact them without being charged which makes it easier and more convenient to keep in touch with new and existing clients.

Free Essays on Leadership V. Followership

Possessing skills or knowledge in the area of leadership can benefit people in the future. Effective leaders must understand from where their authority comes. Official authority comes from regulations and manuals or is designated by rank. But authority over people results from one thing- the willingness of those placed in the leader's charge to follow. Ira Chaleff, author of the article "Learn the Art of Followership," puts it this way, "The relationship between leaders and followers all the way up and down the organization chart makes programs, breaks programs, and makes or breaks careers. Members must smoothly shift between the leader and the follower roles." The willingness of subordinates to follow erodes when a leader undermines those in authority. This undermining can come in several forms: arguing publicly with a supervisor, not carrying out responsibilities, and complaining or making biting comments about supervisors to subordinates. When a leader behaves poorly as a follower, how can subordinates be expected to do better? Followership hinges on integrity- it must be present in leaders and followers alike. No one can expect people to support decisions if there is one hint of compromise or lack of integrity. Organizations should understand the dynamics of leader-follower relationships and work towards developing both roles in their people. Chaleff believes that superior followership requires loyal and energetic support of the leader’s agenda and a willingness to challenge the leader’s policies or behaviors if they are harmful to the common purpose. Followership takes courage- sometimes more courage than leadership. Followers should be aware that leaders have earned their place because of their experience and knowledge. They should respect the role the leader has earned. There are times when a follower may disagree with a decision being made and will express concern. But once the decision has been made, ... Free Essays on Leadership V. Followership Free Essays on Leadership V. Followership Possessing skills or knowledge in the area of leadership can benefit people in the future. Effective leaders must understand from where their authority comes. Official authority comes from regulations and manuals or is designated by rank. But authority over people results from one thing- the willingness of those placed in the leader's charge to follow. Ira Chaleff, author of the article "Learn the Art of Followership," puts it this way, "The relationship between leaders and followers all the way up and down the organization chart makes programs, breaks programs, and makes or breaks careers. Members must smoothly shift between the leader and the follower roles." The willingness of subordinates to follow erodes when a leader undermines those in authority. This undermining can come in several forms: arguing publicly with a supervisor, not carrying out responsibilities, and complaining or making biting comments about supervisors to subordinates. When a leader behaves poorly as a follower, how can subordinates be expected to do better? Followership hinges on integrity- it must be present in leaders and followers alike. No one can expect people to support decisions if there is one hint of compromise or lack of integrity. Organizations should understand the dynamics of leader-follower relationships and work towards developing both roles in their people. Chaleff believes that superior followership requires loyal and energetic support of the leader’s agenda and a willingness to challenge the leader’s policies or behaviors if they are harmful to the common purpose. Followership takes courage- sometimes more courage than leadership. Followers should be aware that leaders have earned their place because of their experience and knowledge. They should respect the role the leader has earned. There are times when a follower may disagree with a decision being made and will express concern. But once the decision has been made, ...

Factors of Stress among International Students in University of South Essay

Factors of Stress among International Students in University of South - Essay Example The universities in Western countries like UK, Australia, USA or Canada are considered as a hub of providing state of the art facilities to its students and educate them in a manner that they become more competitive in the employment arena as compared to students seeking education in their local national universities (Poyrazil et al., 2011). This is because of the low standards followed by local national universities or macroeconomic factors that have a direct impact on educational institutions weakening the education system. For this reason, Western universities attract thousands of international students who are looking for sophisticated knowledge management mechanisms and technologically driven education delivery systems. The international students’ population in the USA, UK, and Australia has increased greatly in the last two decades due to strength in purchasing power in emerging economies across the globe (Yan & Berliner, 2011). The trend of growth or an increase in the number of enrolment of international students in foreign universities reflects that the number of students is likely to continue to grow in the coming years (Eustace, 2007). It is evident that international students complete their studies in foreign countries with ease however, they still they need to cope up with challenges such as language barriers, cultural differences, and financial obstacles etc. These factors contribute to the overall feeling of being lost or left out that international students face when they move to another country for seeking education. In addition to these factors, another major hurdle is the lack of confidence amongst the international students, which stems from the differences in social interaction norms followed by the local students and international students (Sandhu & Asrabadi, 1994). On the whole, these stressors might become so severe that they start to affect international students’ academic and personal lives, which in return affect their e fforts to become part of the new cultural settings that they are not familiar with. As a result, the happiness level of being in a foreign country and alone reduces which contributes to the reduction in the morale and results in sadness or disappointment (Yeh & Inose, 2003). Considering this background, the current research work focuses on understanding whether or not international students experience stress en route to completing their studies in foreign countries.

English 101 Essay Example | Topics and Well Written Essays - 500 words - 1

English 101 - Essay Example This would mean that certain changes to the social processes associated with college life might need to be changed. For example, the same methods which are used to recruit young adults or adolescents coming out of high school may not be good enough for targeting more mature individuals. Colleges might have to change their approach in how they offer their classes and what services they provide on campus to their students (Back2College.com, 2007). Additionally, those who come to college with a few decades of real world experience with them may have quite a different opinion of how things operate in the real world as compared to those who have remained in college for most of their lives. For any given college, such a student can have a useful impact on class discussions and the resulting knowledge gained for other students in the same class. At the same time, there would a great impact on the workers who choose to go back to college since it is quite an adjustment going from a regular nine to five job to the college environment where class schedules and deadlines determine working hours rather than scheduled project plans (Back2College.com, 2007). Such workers may need time to adapt to the environment and would need help from the college itself. Some colleges have established specific offices to help adult learners but a lot more remains to be done in this respect since the growth in numbers of older college students shows a rising trend. Perhaps the most significant impact of the social change would be on the recruiting companies that use colleges as their hunting grounds for new members of the company. While these companies have traditionally used colleges to seek out entry level employees from the bachelor’s level programs and mid management from the master’s programs, they could now seek out employees to come into senior management positions right out of college simply because these employees have the experience, the maturity as well as the latest

Kafka,The Metamorphosis Essay Example for Free

Kafka,The Metamorphosis Essay As Gregor saw his many legs waving in the air it symbolizes the rejection of different people because as a traveling salesman he used to move constantly from one place to another and in the habit of waking up in unfamiliar surroundings and various circumstances. He must show his patience, perseverance and eagerness to induce many customers because from that he can earn his living. But as we all know not all the people that we used to mingle with can accept and entertain us positively. The weight on Gregor’s life represents the resistance to change in family tradition that he is the financial head of the household; nobody else probably works in his family; their whole present and comfortable existence relies upon Gregor’s employment. Most of his burden is the debt which his father owes to the employer for whom Gregor now works. His mere condition shows the exploitation of one by many because the reactions of his own family revealed that he is just an impending burden to them. They care for him but they are so horrified by his presence that’s why they take to shutting Gregor into his room. They tend to shrink back whenever he reveals himself and his father embedded one of the apples in his back, causing an infection. As he hides himself underneath a sheet is the metaphor for rejection of sick people because it attests that he is afraid to see and to be seen by other people because of that his family becomes the jailer, they locked Gregor in from the outside. Though bereft of human contact, he is still concern for his family and at the same time mad at them for neglecting him. We can de – humanize our enemies by letting them realize their fault and shortcomings; in short we try to touch their conscience. Just like the way Gregor did in this story, he would have left his family out of love and taken their burden away. He returns to his room and collapses, finally giving in to his wound and starvation. I think he did that for one good reason to open the mind of his family that during the days of helping them and even sacrificing for their benefits, he didn’t even murmured or ask something in return coming from them. The Nazi treatment of Jews in the hand of Germany headed by Hitler was violent and so bloody. Hitler called the Jews as his enemies. Enemy defined as opponent or hostile nation. When we called somebody as an opponent it simply meant that we must do something that would hurt them, made them miserable and finally killed them. These are the objectives of Hitler to all his enemies. He pursued boycotts for the Jewish shops and businesses in ! 933; in 1934, the law banned all the Jewish form public places; plundered the Jewish teachers, civil servants and lawyers. Some of the maltreatments were removing the privilege to the Jews to become a German citizen; restriction of inter racial marriage;working and holding property in Germany; the assassination of many Jews and yet penalizing them. The reason why all of these things happened because of selfish desire and greediness. These are not good if many would suffer and be affected by covetousness and hatred. Hostility toward or discrimination against Jews as a religious, ethnic, or racial group is considered as the meaning of anti – semitism. The anti – Semitism in Europe was almost the same predicament of that in the Nazi, Germany. The hatred to the Jews that’s inside their heart becomes deeper and deeper. One example of this was a soccer match between the Israeli and Belgian national teams in Hasselt, Belgium, when Muslim fans waved Hamas and Hezbollah banners, and chanted: Jews to the gas chambers! and Strangle the Jews! (taken from the Cancer of Anti – Semitism in Europe). We can conclude in this simple illustration that the hatred developed in the past still lingers in the present situation. The suppression of one’s freedom and stepping onto the human rights of a person developed them in two personalities: they may become weak and dependent while on the other hand a person may possess a strong will to fight and defend himself from his enemies. According to Iris Bruce and Cassill, many interpretations of Franz Kafkas writings have accentuated their psychological, religious, existential and moral dimensions and initiated a whole genre of the kqfkaesque which summon up associations of the grotesque and absurd but is rarely associated with a sense of humour. A Kafkaesque, or Kafka-like situation being one of a strange or nightmarish quality become a part of the language from Kafka’s name. Generally, after World War II (and fundamentally due to the prominence of New Criticism and Existentialism in the literary academies during this time), a Kafka myth has crystallized which stresses Kafkas existential anguish: interpretations, be they religious, phenomenological, existentialist, symbolic or allegorical, center on the psychology of the author, who is presented as being overcome by the sense of absurdity and alienation so prevalent in twentieth. Where this metaphysical approach in literary translation as a discipline has been most detrimental is in its emphasis on the universal rather than on specific textual elements, in the fascination with Kafkas personal neuroses, in the mingling of psychological speculation and literary criticism which frequently led to a false confusion of empirical and literary selves and most importantly in its overall disregard of the playful and humorous dimension in Kafkas texts. Conclusion Kafka’s wanted to share the reality that is happening into our life or others life particularly in our society nowadays. The Metamorphosis was all about Gregor Samsa. This story emphasized the way a man entered the world of despised and how discrimination created hostility. Even his own family tired to suppressed, despised and hurt him not only physically but mentally. The same with our society, the persons who are in the authority sometimes take advantage of everything even to the point that they stepped onto the human rights and privilege of a person. Loving something or someone because you profit from them will not be a good foundation because what if the proceed is gone, are you going to hate him or still love him? Conflict is always present if the environment that we used to stay with is not that aware that justice must be offer to everyone. Hurting people or even killing them without important reason, it’s simply because of selfish desire and hatred won’t make any sense in reality. Instead of doing those things, why don’t we learn to love and forgive them? In the end, we’re going to realize that love is the answer in any changes or metamorphosis that will happen in to our life. Love conquers hatred. Works Cited Peter Kuper Kafka’s The Metamorphosis http://www. randomhouse. com/crown/metamorphosis/ Walker, Jews in Nazi Germany http://www. schoolhistory. co. uk/lessons/germany/jews. html Understanding the Treatment of Jews during World War II http://www. dummies. com/how-to/content/understanding-the-treatment-of-jews-during-world-w. html Edward B. Donnell Jr. , Anti-Semitism in Europe Today http://www. state. gov/p/eur/rls/rm/38113. htm The Cancer of Semitism in Europe http://www. aish. com/societyWork/society/The_Cancer_of_Anti-Semitism_in_Europe. asp

Mutations in KCNQ1 Ion Channel May Cause Jervell and Lange-Nielsen Synd

Mutations in KCNQ1 Ion Channel May Cause Jervell and Lange-Nielsen Syndrome Abstract Jervell and Lange-Nielsen Syndrome is a human disorder that causes deafness and an irregular heartbeat. It is caused by a mutation in a protein that is a potassium ion channel. The mutations lead to a protein that does not serve the purpose it was designed to serve. It is difficult to treat, but there are things that can be done for both the cardiac and auditory aspects of it. Implantation of a device used as a sort of bionic ear can be used as treatment for the deafness characteristic of JLNS. The cardiac portion of JLNS can be treated by either a preventative step or with an implantable device used to stop arrhythmias (irregular beating of the heart) once they have started. Jervell and Lange-Nielsen syndrome is a recessive genetic disorder caused most commonly by mutations in the gene that codes for the KCNQ1 protein. In JLNS, these mutations cause a premature termination of the protein synthesis, leading to a loss of function. It is also known that KCNQ1 can mutate to cause a gain of function (e.g. a quickened heartbeat). Another disorder known as Romano-Ward syndrome involves changing a few of the amino acids within the protein so that the protein retains its basic shape and function, but is a lot less efficient. Without mutations, the KCNQ1 protein is a potassium ion channel, meaning that it transfers potassium ions between a cell and its surroundings. When mutated, KCNQ1 can cause deafness, and long QT syndrome (a disorder in which the heart takes longer to recharge than normal (QT segment is longer than average), often leading to fainting or sudden death.) Jervell and Lange-Nielsen Syndrome affects an estimated 1.6-... ...m.nih.gov/pubmed/18595190?ordinalpos=7&itool=Entrez System2.PEntrez.Pubmed.Pubmed_ResultsPanel.Pubmed_RVDocSum [3]Smith, Jarrod A., and Vanoye, Carlos G. and George Jr., Alfred L. and Meiler, Jens and Sanders, Charles R.. "Structural Models for the KCNQ1 Voltage- Gated Potassium Channel." Biochemistry 4614 11 2007 14141-14152. 27 Jul 2008 sample.cgi/bichaw/2007/46/i49/html/bi701597s.html#bi701597sAF2>. [4]"Cochlear Implant." Wikipedia. 27 Jul 2008 . [5]"Long QT Syndrome." Wikipedia. 27 Jul 2008 . [6]"Jervell and Lange-Nielsen Syndrome." Wikipedia. 27 Jul 2008 . [7]"Jervell and Lange-Nielsen Syndrome." WSLH. 27 Jul 2008 .

Saturday Night and Sunday Morning

Director Karel Reisz's Saturday Night and Sunday Morning, the classic story of an angry young man, heralded a new kind of cinema for British audiences. Saturday Night and Sunday Morning is a classic social realist film of the British New Wave. Made in 1960, it was groundbreaking in both its portrayal of the industrial nightmare of working class factory life, and its unrepentant, cocky anti-hero Arthur Seaton. The British New Wave and La Nouvelle Vague Saturday Night and Sunday Morning (1960) was Karel Reisz's first feature film, made in the light of a number of outstanding documentaries from the Free Cinema movement. Interestingly, this film emerged at the same time as Jean-Luc Godard's debut feature A Bout De Souffle (Breathless). Reisz and Godard, the enfant terrible of the French New Wave, shared certain traits. Both were critics turned film-makers whose debut films were the first commercial hits of their respective new waves, and both films were anti-establishment pieces from directors with political agendas. The Angry Young Man Saturday Night and Sunday Morning was a film to which many people could relate. Alan Sillitoe, who adapted his book for the screen, was the creator of one of the original angry young men of cinema history, Arthur Seaton. Arthur is a working class anti-hero whose boredom of factory life is assuaged only by his reckless attitude to life. Trapped in a dead end job, Arthur represents the individual against the system. He makes the most of his leisure time in an attempt to escape the mediocrity of his life. Arthur is blunt and cocky, out for a good time with women, booze and a well cut suit. But he is angry about the restrictions placed on him by his working class life. The cause of this aggression – factory life – united a public who recognized his anger. Cinema attendances reflected the fact that this was one of the first times audiences felt their own lives were represented on screen. Fatally Flawed At the beginning of the film Arthur is having an affair with Brenda, a married woman, who he gets pregnant. He tries to help her when she says she wants an abortion, although ultimately this is unsuccessful. It is a testament to the film-makers that this storyline does not alienate audiences. In fact, for all his gruff, rabble rousing, Arthur remains a likable, if flawed, character. He is seen to get a sort of comeuppance when Brenda's brother in law beats him up at the Nottingham Goose Fair, but audience sympathy is still with Arthur. This is also due in no small part to Albert Finney's amazing portrayal of Arthur as a working class lad coming to bitter terms with the responsibilities of manhood. The Midlands – A Backdrop For Social Realism Setting the film in Nottingham adds a further dimension of imprisonment, through iconography which has since been integrated into British cinema. The imposing chimney stacks and factories serve to increase the feelings of claustrophobia and provincial entrapment. Karel Reisz had already shown in his documentaries Everyday Except Christmas and We Are The Lambeth Boys that ordinary people could provide stories and entertainment, but his directors vision also demonstrates a poeticism of social problems. The views Reisz portrays through his lens have become embedded in British films, and typify a landscape still seen today in any British film within the social realist cannon. Saturday Night and Sunday Morning Saturday Night and Sunday Morning By Alan Sillitoe Adapted by Amanda Whittington [pic] Harrogate Theatre 22nd February – 8th March 2008 Directed by Joyce Branagh Resource Material [pic] Alan Sillitoe's ground breaking picture of 1950's Britain, as seen through the eyes of the unforgettable Arthur Seaton (immortalised on screen by Albert Finney), is now brought raging back to life and bang up-to-date in a fast-moving new stage adaptation.Classic kitchen sink drama blended with high energy action and a toe-tapping 1950's fuelled soundtrack makes this at turns funny and heart-rending tale of the life and loves of the original angry young man a must see for three generations. ContentsPage Brief Synopsis Historical context About the author The adapted text List of Characters Principals Analysis In different media 21st Century references Synopsis Saturday Night and Sunday Morning tells the story of Arthur Seaton, a young Nottingham factory worker, who is having an affair with Brenda , the wife of Jack, an older co-worker.He also has a relationship with Doreen, a woman closer to his own age. When Brenda becomes pregnant with Arthur’s child, he goes to his aunt for advice on aborting the child. Jack discovers the affair. His brother and a fellow soldier give Arthur a serious beating. The play ends on an ambiguous note, with a recovered Arthur and Doreen discussing marriage and the prospect of a new home. Historical context 1958: The European Economic Community (Common Market) starts operation. The birth of Rock and Roll, which resulted in the emergence of clubs. Jerry Lee Lewis’s Great Balls of Fire reaches no 1 in the US charts.Women’s rights were still limited, but this was to change over the coming decade. Marie Stopes, a campaigner for women’s rights, dies, aged 69. The first man-made nuclear fusion was created. The class divide was still very prominent and strong. Labour were in government. Queen Elizabeth II had only recently bee n crowned. The idea of a new age had begun. About the Author Name:Alan Sillitoe Born:4th March 1928, Nottingham. Family:Second son of an illiterate tannery laborer. His father, Christopher Sillitoe, became one of the long-term unemployed during the 1930s Depression.On different occasions he worked as a house painter. Once he was imprisoned for â€Å"running up bills for food that he had no hope of paying. † Sillitoe's mother, Silvina (Burton) worked in a lace factory. â€Å"We lived in a room on Talbot Street whose four walls smelled of leaking gas, stale fat, and layers of mouldering wall-paper,† Sillitoe has recalled. Early life:Left school at 14 Sillitoe’s childhood was shadowed by the financial problems of the family, but he also found early on the joys of literature and started to plan his career as a writer.However, his first semi-fictional tale about his wild cousins was burned by his mother for being too revealing. At the age of 14 he left school and wor ked in a number of jobs in Nottingham factories, including a bicycle factory from 1942 to 1946. He served in the Royal Air Force, where he was a wireless operator. After returning from Malaya, he was discovered to have tuberculosis. Sill toe spent sixteen months in an RAF hospital. During this period he started to write again and read intensively. Pensioned off at 21 on 45 shillings at week, he lived in France and Spain for seven years in an attempt to recover.In 1951 he met an American poet, Ruth Fainlight, who was married, but they decided to go abroad together. From 1952 to 1958 they lived in France, Italy and Spain largely on Sillitoe's air force pension. Encouraged by Robert Graves, whom he met on the island of Mallorca in 1956, Sillitoe began to write his first novel, SATURDAY NIGHT AND SUNDAY MORNING (1958), a story about working-class life in Nottingham. Adapters of the book †¢ Amanda Whittington Previous plays for New Perspectives include: The Boy on the Hill; Last Sto p Louisa’s; and Player’s Angels.Other plays include: Ladies Day (Hull Truck); Satin N Steel (Nottingham Playhouse and Bolton Octagon); Be My Baby (Soho Theatre and subsequently staged by Oldham Coliseum, Hull Truck and Salisbury Playhouse); Born To Run (Third Space); Bollywood Jane (Leicester Haymarket); The Wills’s Girls (Tobacco Factory, Bristol and Radio Four). Publications include: Satin N Steel and Be My Baby (Nick Hern Books); and Twist & Shout, Runaway Girl and Shirley’s Song (SchoolPlay). Amanda has also written for film and television, and was joint winner of the 2001 Dennis Potter Screenwriting Award. David Brett David Brett is an English actor, singer and arranger. David Brett is one of the original members of The Flying Pickets. He arranged a number of the group's songs, including the number one hit Only You. Brett is working as an actor, mainly performing on stage, but he has also participated in a number of TV productions and played Dedalus Diggle in Harry Potter and the Philosopher's Stone[1]. Characters Arthur Seaton: (21) a tall, iron-faced, crop-haired youth Loudmouth: (40) a sailor Brenda: (30) a married mother of two Em’ler: (20’s) Brenda’s friend, a bit touchedWinnie: (25) Brenda’s sister, small and fiery Waiter: too old for the job he’s forced to do Sweeper Girls: (20’s) factory workers Tealady: (40’s) a fixture of the factory Jack: (30) self-contained, fresh-faced, with a perpetual frown Robboe: (40) the foreman, a quiet man with tortured eyes Aunt Ada: (50) the personality of a promiscuous barmaid Mick: (40’s) an Irish drunk Landlady: (50’s) worldly-wise and cynical Courting Couple: (20’s) love-struck Grieving Man: (30’s) confused and sad Doreen: (19) fresh and innocent with a sharp edgeSwaddies: (20’s) army thugs Can be staged with a minimum of six actors, playing: Arthur Brenda/Tealady/Landlady Jack/Loudmouth/Grieving Man/Sw addie Winnie/Aunt Ada/Sweeper Girl/Ratface Doreen/Em’Ler/Sweeper Girl/Courting Girl Waiter/Robboe/Mick/Courting Boy/Swaddie Principal Analysis Arthur: Arthur Seaton, a lathe operator in a bicycle factory in Nottingham, England. The blond, muscular twenty- one-year-old fights to remain independent of society, employers, and marriage. He dates married women—first Brenda, then Winnie—and engages in boisterous drinking bouts.After a beating by Winnie’s soldier husband, he settles for the single Doreen, deciding that he need not reject all that life offers to remain independent. Brenda: Jack’s wife and Arthur’s lover. A young mother of two, she is bored with Jack and finds romance and excitement with Arthur. She is part of the dangerous â€Å"Saturday Night† life of the first half of the novel. After having an abortion, and after Arthur, discovered by Jack, has been beaten, she fades from the action. Doreen Greatton: a factory worker. Nine teen years old and single, she is eager to be married but seeks to curb Arthur’s excesses.She represents marriage and settling down to Arthur in the â€Å"Sunday Morning† half of the novel. She fails to get him past every pub but has won commitment from Arthur at the end. Winnie: nicknamed â€Å"Gyp,† Brenda’s sister. She is livelier and more reckless than her older sister. She, too, has an affair with Arthur. Her husband, Bill, is a soldier stationed in Germany. He returns on leave with a friend and, tipped off to the affair by Jack, beats Arthur. By dating Winnie, Arthur hastens an end to the dangerous life that he is finding to be a strain.Jack: Brenda’s husband and Arthur’s foreman at the factory. He is steady but dull. Rather than confront Arthur, he betrays him to Bill, Winnie’s husband. Aunt Ada: Arthur’s widowed aunt, a large, boisterous, and nurturing mother figure whose house teems with family at Christmas. Following his beating by Winnie’s husband, Arthur becomes withdrawn and cautious. It is in her house, under her vital influence, that Arthur breaks out of his withdrawal and returns to life, but with new attitudes. In different Media Saturday Night and Sunday Morning was first a novel written by Alan Sillitoe in 1958.It was one of the first kinds of Kitchen Sink Drama’s, with other noticeable ones being Angry Young Men and Billy Liar. It was adapted into a film in 1960, starring Albert Finney. The screenplay was adapted by Sillitoe himself. The next adaptation was by David Brett in 1964 as a low budget stage show, with a then unknown Ian McKellen in the role. The next proper adaptation was by Amanda Whittington References and Themes in the 21st Century Adultery Loyalty Revenge Violence Love/Friendship Deceit Rectification of your Mistakes